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Infinite Objects’s slogan is “we print video.” 

Like you, we didn’t know video was printable, but Infinite Objects has a clear-cut vision.   

“Our idea is simple, yet radical: we think video should be valued the same way prints, posters, and photography have been for centuries. We're doing this by permanently 'printing' digital (video) content on a physical object," - Infinite Objects Founder Joe Saavedra  

The result is a Harry Potter-esque collection of digital artwork that moves. 

How it works: Each “infinite object” holds up to 24 hours of video playing in a perpetual loop, ultimately delivering the same experience as an art print or photograph. The permanent video can never be updated, which is what makes Infinite Objects different from other digital art display startups like Electric Objects (now defunct), Meural, Aura Frame and Joy. The video prints have no connectivity or app to hook up to; to turn your artwork on, you simply take it out of the box.  

The idea was born out of a partnership between GIPHY and the design firm Planeta — the founding team wanted to explore “how creating physical expressions for digital content could redefine how we sell, buy, experience, and value video content.” 

The initial collection of video prints features work from visual artists like Allison Bagg, Peter Burr, and Sara Ludy, who have created limited-edition pieces for the digital frames.


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Infinite Objects is the lovechild of Giphy and Planeta, and is essentially a “printed” video. The frames display up to 24 hours of video content on a single loop. It’s a permanent display, meaning you can’t change the video and there are no updates, apps, or buttons. It’s just art that moves. Pretty cool, right?


Infinite Objects' Digital Frames Let You Physically Collect Videos

No buttons, apps, or updates needed.

Infinite Objects just launched a collection of digital artworks housed in frames as if they were traditional paintings or photographs. Stemming from a partnership between GIPHY and design firm Planeta, Infinite Objects aims to change the way digital art is collected and valued through by bringing a moving image’s context outside of the smart device realm and into the real world.

The company’s goal is to elevate the idea of moving art by delivering owners the same experience as collecting art prints or photographs while giving digital artists a way to edition and sell their work. The frames can hold up to 24 hours of video content and do not include any buttons, connect to any apps or need to be updated. Instead of cycling through multiple artworks or photographs like digital photo albums, Infinite Objects’ frames house only one digital image that plays on an infinite loop.

For its first launch, Infinite Objects has teamed up with eleven different artists, including Andrej Ujhazy, Peter Burr, Sara Ludy and more to create limited-edition versions of its digital frames.

“We are always seeing beautiful moments on screens that we don’t get to spend nearly enough time with,” says artist Jeremy Couillard. “They are often in online video clips, fleeting scenes in film or Looping in art galleries as video we cannot access at home. Infinite Objects is an opportunity to make a video that could be Lived with, something that wasn’t just to quick consume online or in a video game.”




The idea for Infinite Objects is simple: to make video art more collectable and accessible. Born from a collaboration between product development studio Planeta and GIF search engine Giphy, the members of both teams were exploring how GIFs and video art could be enjoyed outside of phones—and indeed outside of galleries. The company just released its first collection of artworks, including pieces by Sebastian Schmieg, Sara Ludy, Allison Bagg and others, with some pieces playing on a loop of a few seconds and others lasting some 15+ minutes. We spoke with founder Joe Saavedra (formerly of Planeta) about the release.

Can you explain a little about how the company formed? Was there a specific catalyst that started it all?

The genesis of IO came from work between a product development studio (Planeta) working with Giphy on experimental R&D projects around creating and experiencing moving images. We built a series of prototypes that led us to the realization that single-purpose, immutable devices for video can completely transform how we value, buy, and sell digital content. In 2018 we concluded the work with Giphy and together decided to start a new venture to develop consumer products with this mission.

This project brings digital/video art into homes and offices and private spaces, and surely in front of more people. Was part of company’s goal to make this type of art more accessible?

Accessibility is a core aspect of our mission. For moving image artworks, the idea of permanently marrying a digital piece to a physical object inherently changes how collectors can own and display a video art piece. However we see a ton of potential across all types of video—whether it be entertainment, popular culture, sports, video games, and of course user generated, personal content. In terms of accessibility, our current price point reflects the value of the content. Our long-term mission is to make video collectible across those content categories and making it as cost-friendly as possible.

Can you please tell us a little about the first artworks and artists to be part of Infinite Objects—how they were selected?

We collaborated with Rhizome, Transfer Gallery, and Daata Editions to help curate our inaugural collection of artworks. We were excited to work with artists at the forefront of video, and in particular to help define what “always on” video on Infinite Objects can look and feel like.

Rather than looking like a regular screen or a device, the pieces are sophisticated works of art. Can you tell us a little about the process and thinking behind landing on this acrylic design?

Our product is explicitly not a gadget—it features no buttons, switches, or connectivity, and certainly does not require use of an app. The primary goal with this design was to make a display not feel like a tablet; the last thing we want is someone to feel that they can tap or swipe our display. Our goal is to present moving images in their purest form. In many ways our product is like “paper” on which we “print” video—and the acrylic design was where we landed in trying to achieve this. That being said, we are working on a variety of form factors and materials, to make our physical form as flexible as the content it can hold.

Can you tell us about what’s planned for the future—perhaps plans to work with different artists, shows and more?

The future is extremely exciting. We are continuing with art commissions and exploring what perpetually present video can mean, how it can look and feel, and how collectors live with video in this format. Editioned moving image artworks are just the beginning in terms of our audience. We are working with a diverse group of content creators, publishers, marketers, and partners to explore how this approach to selling, owning, and valuing video can be a game changer across audiences. In 2020, we’ll also become the first “printers” of Live Photos and video for the general public. Before you know it, you’ll be sending your mom a moving moment for her birthday or your partner a video valentine.


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Anita and Tiffany Zabludowicz

Collector and co-founder of the Zabludowicz Collection; Collector and curator

Are there any artists you learned about recently whose work you’d love to collect?

This year we fell for Trulee Hall. Big time! We can’t get enough and are working with her to make an opera. We first saw her work at Frieze Projects in Los Angeles and her first solo show at Maccarone. She makes installations and moving image works that mix live-action, digital, and stop-motion animations. She’s incredible. We love it because it’s so professional, yet utterly “out there.”

Are there works by artists you collect already that you’d love to give or receive as a gift?

There is Puck Verkade, whose new film for our Invites program featured a rapping housefly; she did a print edition with us (which is only £80!) and a video with Daata, which we will be giving to all our special friends for Christmas.

For us, the holiday season is about giving and spreading the love. We give the Zabludowicz Collection team and all our friends artworks from the U.K.’s brilliant non-profit art organizations, who all fund their programs with these sales, such as House of Voltaire, Gasworks, ICA, South London Gallery, Chisenhale, Camden Arts Centre, Whitechapel, Serpentine, and Glasgow International. We also can’t get enough of Daata TV, which we will be streaming all holidays (after giving my loved ones our favorite videos to treasure forever—you can download free work by Jon Rafman, Toby Ziegler, and Lu Yang).

If we could get one thing for Christmas, it would be the Infinite Objects edition by Jeremy Couillard—we are so impressed that finally someone worked out how to make a cool object with a movie in it that you can put on your mantle! Genius! But it sold out immediately…so we are hoping that Santa saved one.